February 21, 2021

Coming In May, Google To Start Penalizing Shoddy Websites

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By shoddy they mean sites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or are plagued by similar shortcomings.

A lot of you out there are super guilty of the pop-up plague. Don’t we all hate the site that won’t let us scroll down because three video ads are trying to load? Screw that.

You know who you are.

“These signals measure how users perceive the experience of interacting with a webpage and contribute to our ongoing work to ensure people get the most helpful and enjoyable experiences from the web,” said Jeffrey Jose, a product manager for Google. Dubbed Google Page Experience, the ranking system is expected to hit trucking websites competing for the same keywords and key phrases the hardest. For example: Two trucking companies using the same keywords and key phrases that feature comparable content will find that a poorly designed website will get a lower ranking on Google, while the excellently designed site will come out on top.TTNews

With all that in mind, all the SEO practices in the world can’t replace paid advertising which will always show up before the fold of organic results.

But seriously folks, please stop with the pop-ups and system taxing ads.

Here is an example of one of the worst offenders.

Sucks huh?


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