By shoddy they mean sites that exhibit poor performance on mobile devices, use annoying pop-up ads, are tough to interact with or are plagued by similar shortcomings.
A lot of you out there are super guilty of the pop-up plague. Don’t we all hate the site that won’t let us scroll down because three video ads are trying to load? Screw that.
You know who you are.
With all that in mind, all the SEO practices in the world can’t replace paid advertising which will always show up before the fold of organic results.
But seriously folks, please stop with the pop-ups and system taxing ads.
Here is an example of one of the worst offenders.